One of the most powerful ways to develop a genuine rapport with your audience is using stories and metaphors that will relate your message to their values and beliefs. This means developing the skill of knowing how and when to use them.

 

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A lot of clients come to me because they want to start a business, but they aren’t sure which one they should choose. They are looking for their business niche. They are asking me these questions: What type of business is right for me? Where should I start? What businesses should I stay away from? What businesses should I be researching?

When I counsel clients on choosing a business niche, I tell them that there are different steps that they can take in order to find the right niche. Finding the right niche can be easy or it can be hard, depending on how many facets there are to your character. This is just one essential part of business development.

Here are some the essential steps that I tell my clients to take when they are choosing a niche for themselves.

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